The front of this postcard allows for a custom image of your local city, in addition to a stock photo option. As a best practice, use an image of your city's skyline, a specific neighborhood, or a local feature. The back allows for agent branding, bullet points for local market stats or sale points, and a customizable callout.
If you have the exact address of the property the absentee owners owns, tailor the front image to the specific neighborhood their property is located in. This could spark an emotional response from the homeowner, making them explore the postcard in full vs. simply scanning it.
Your final proof will be printed double sided on postcard-style stock. It will then be trimmed to a 5.5" x 8.5" postcard size.