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Creating A Profitable Real Estate Sales Funnel
In the world of real estate and beyond, it’s no secret that more clients equal more business. While it’s not rocket science, simply netting more leads isn’t enough to add volume to your enterprise. The real trick is driving those leads down the sales funnel, turning potential business into tangible profit. The real estate industry may be driven by relationships and the interpersonal, but that doesn’t mean you should shirk systems and structural strategies that can take your business to the next level. That’s why a real estate sales funnel is the ideal starting point when bolstering your business’ numbers and turning interest into action.
- Improve your search engine ranking. Creating a sales funnel does no good if your digital presence is lacking. The first battlefield you must conquer on your way to corralling leads is ensuring potential clients can find you easily in search engine results where the vast majority of people begin their hunt for representation. A straightforward way to boost your search engine presence is to register your business. Doing so helps popular engines like Google readily identify you and your services and list you accordingly in their top-of-the-page local results. What’s more, this sort of visibility will tell leads exactly where you’re located, which brings us to our next point.
- Zone in on a specific geographic area. Adapting your sales pitch to meet a specific need helps differentiate casual interest from a meaningful lead. Potential clients have unique interests and needs in mind when they go searching for someone to represent them. By narrowing your focus by neighborhood, city section, or a specific suburb, you’re more likely to draw buyers who are ready to act. If you can tailor your pitch to those seeking a specific area, they’re far more likely to trust your specialized advice and services over catch-all marketing techniques. Leads respond to seeing their distinct needs being addressed, and honing in on a specific geographic area is a smart place to start.
- Landing pages are key. In real estate, the more landing pages your website possesses, the better. A landing page is crafted to stand alone and drive targeted business. Ideally, each geographic area you’re aiming to serve should have its own complete landing page. This page should offer leads everything they need to know, share who you are, and provide an easy and immediate way to connect with you. For example, if you’re creating a landing page about a specific neighborhood that relays information on school districts and family amenities, you’ve targeted a specific buyer that may convert in your sales funnel because of your specialized information. But, you should have a landing page that speaks to every possible demographic—upping your chances of converting a lead into a client.
A successful sales funnel should be fine-tuned and updated regularly to yield the best, most consistent results and the keys points above are an excellent place to start. Kick start your sales funnel with these easy-to-apply strategies and you’ll be fueling the growth of your business in the process.
Brandon Doyle is a Realtor at Doyle Real Estate Team — Re/Max Results in Minneapolis and co-author of Mindset, Methods & Metrics – Winning as a Modern Real Estate Agent. He continues to be recognized as one of the industries leading tech gurus. In 2014 he was nominated for Inaman Innovative Realtor of the Year and has been acknowledged for his use of aerial photography and videos tours, along with conducting the world's first virtual broker open house using VR goggles. Brandon has a Bachelor’s of Science in Real Estate from St. Cloud State University and is pursuing his Masters of Science in Real Estate at the University of St. Thomas.
