Voodoo Agent Series - Anything Can Happen When You're Happening

When you are selling luxury homes, which I like to call "big game hunting," you are going to sell less homes a year and each deal is going to be more critical to your bottom in line. In some cases one big deal could make or break your year. The cool thing about being in this luxury environment is on any given day you could get the call, make the call, or run into some at a restaurant and that event could turn into the biggest deal of your life. You can also have 3 big escrows fall apart on one day and wake up the next morning and they have all fallen back together.

How does one navigate such a high stakes game and stay sane? I believe the key is to keep your cool no matter what, anticipate and look for golden opportunities and “be happening.” What I mean by “be happening” is making calls, taking appointments, seeing properties and marketing yourself in an interactive way. Don’t expect million dollar calls sitting at home watching Judge Judy.

In this video I dig deep on how to best put yourself in the position to cease those amazing opportunities that makes selling luxury homes such a buzz and so profitable.

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Gary Gold is a marquee name in luxury real estate and his sale of The Playboy Mansion sets a record as the first residence to sell over $100,000,000 in Los Angeles. Gary is also one of its most successful trend setting agents. He’s an internationally recognized expert known for his creative use of technology, marketing and publicity to sell some of the finest homes in the world. Gary is further distinguished by the rare ability to secure high net worth, qualified buyers from digital marketing. This success, year after year, continues to produce a steady stream of buyers from not only the Los Angeles area, but throughout North and South America, Europe, and Asia.

Gary Gold began his career in real estate over 25 years ago and has been a top producer with Hilton & Hyland since its inception. Hilton & Hyland is Beverly Hills preeminent luxury real estate firm, with over $2.7 billion in annual sales.

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