Voodoo Agent Series - Getting Leads: The Good News and Bad News

The good news is it has never been easier to get leads from qualified buyers and sellers, but it’s also the bad news. For every lead you have, 10 other real estate agents have the same lead. All the money in real estate today is earned by going from being 1 of 10 agents pursuing a prospect, to being the agent that finds or sells them their home.

I don’t care if your new buyer or seller is your old friend, your wife’s brother, a former client…They know other agents. The key to being the prevailing agent is what I call “Being in Play” with someone, by providing relevant information until you provide the right information at the right time in the right way. Then the buyer or seller becomes motivated and you helped get them to that point.

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Gary Gold is a marquee name in luxury real estate and his sale of The Playboy Mansion sets a record as the first residence to sell over $100,000,000 in Los Angeles. Gary is also one of its most successful trend setting agents. He’s an internationally recognized expert known for his creative use of technology, marketing and publicity to sell some of the finest homes in the world. Gary is further distinguished by the rare ability to secure high net worth, qualified buyers from digital marketing. This success, year after year, continues to produce a steady stream of buyers from not only the Los Angeles area, but throughout North and South America, Europe, and Asia.

Gary Gold began his career in real estate over 25 years ago and has been a top producer with Hilton & Hyland since its inception. Hilton & Hyland is Beverly Hills preeminent luxury real estate firm, with over $2.7 billion in annual sales.

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