Voodoo Agent Series - Promoting Yourself as an Agent

If you are a real estate agent and the thought of promoting yourself makes you cringe, you have made a serious vocational error. No matter how skilled you are, if no one knows about it, you are not going to get any business. My coach Tom refers to agents trying to be low key as “Secret Agents.”

You do not need to go to extremes and be Kim Kardashian. You don’t need to be a social media butterfly and post the tuna sandwich you are having for lunch. You do need a plan and a strategy for reaching out to your sphere of influence and at the very least a niche segment of the market you want to attract.

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Gary Gold is a marquee name in luxury real estate and his sale of The Playboy Mansion sets a record as the first residence to sell over $100,000,000 in Los Angeles. Gary is also one of its most successful trend setting agents. He’s an internationally recognized expert known for his creative use of technology, marketing and publicity to sell some of the finest homes in the world. Gary is further distinguished by the rare ability to secure high net worth, qualified buyers from digital marketing. This success, year after year, continues to produce a steady stream of buyers from not only the Los Angeles area, but throughout North and South America, Europe, and Asia.

Gary Gold began his career in real estate over 25 years ago and has been a top producer with Hilton & Hyland since its inception. Hilton & Hyland is Beverly Hills preeminent luxury real estate firm, with over $2.7 billion in annual sales.

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