Voodoo Agent Series - Pushing Clients' Buttons

Buyer and Seller leads have never been easier to obtain than today. The reason the top 1% of Agents consistently convert these leads into deals is what I call Pushing Buttons. Buyers and Sellers today have connected with 10 agents during their listing or selling process. The majority of these leads are fair game and any agent has a shot at being their agent who ultimately sells their home or finds them a home.

This is a big game where agents are all battling for the same client by asking, saying,or proposing something compelling that resonates with that lead to take a step forward to buying or selling a home. In luxury real estate the gestation process from an initial contact to a final sale can be anywhere from an 1 hour to 5 years.

Never call and a lead and ask just checking in. “Just checking in” is code for “i have nothing to offer but I would love to earn a commission”. “Pushing Buttons” is the art of consistently providing relevant and valuable information and asking thought provoking questions to motivate a Buyer or Seller to take the next step. There is another word for this, it’s called doing your job.

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Gary Gold is a marquee name in luxury real estate and his sale of The Playboy Mansion sets a record as the first residence to sell over $100,000,000 in Los Angeles. Gary is also one of its most successful trend setting agents. He’s an internationally recognized expert known for his creative use of technology, marketing and publicity to sell some of the finest homes in the world. Gary is further distinguished by the rare ability to secure high net worth, qualified buyers from digital marketing. This success, year after year, continues to produce a steady stream of buyers from not only the Los Angeles area, but throughout North and South America, Europe, and Asia.

Gary Gold began his career in real estate over 25 years ago and has been a top producer with Hilton & Hyland since its inception. Hilton & Hyland is Beverly Hills preeminent luxury real estate firm, with over $2.7 billion in annual sales.

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