Voodoo Agent Series - The Truth is the Best Bulls*%t

When clients hire us to either find them a home or sell their property they are hiring us to represent them and negotiate on their behalf, but that is only half of it. These people are also counting on us to manage them and make sure they stay on point and complete the sale or purchase they set out to do.

I have a trainer at the gym and I go to a yoga class. I know exactly what to do at the gym and I have been doing the same 26 poses in Yoga for 30 years. My trainer and the Yoga teacher make sure I do it. Real Estate agents serve the same purpose.

When you are in the position of managing somebody, the most persuasive tool in the box is telling clients the truth. Some agents get in the habit of bullshitting their clients because they want to please them or convince them in the moment and it is cowardly and not cool. You can be persuasive with the truth. Speaking the truth requires confronting people, knowing what you are talking about, putting your client first and possible rejection when clients are in denial. In the long run you are better off, more successful and it’s a cleaner way to live.

When you speak the truth it does not mean you are not trying to be persuasive or close somebody, Au Contraire. The truth is more powerful. The Truth is the New Bulls*%t.

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Gary Gold is a marquee name in luxury real estate and his sale of The Playboy Mansion sets a record as the first residence to sell over $100,000,000 in Los Angeles. Gary is also one of its most successful trend setting agents. He’s an internationally recognized expert known for his creative use of technology, marketing and publicity to sell some of the finest homes in the world. Gary is further distinguished by the rare ability to secure high net worth, qualified buyers from digital marketing. This success, year after year, continues to produce a steady stream of buyers from not only the Los Angeles area, but throughout North and South America, Europe, and Asia.

Gary Gold began his career in real estate over 25 years ago and has been a top producer with Hilton & Hyland since its inception. Hilton & Hyland is Beverly Hills preeminent luxury real estate firm, with over $2.7 billion in annual sales.

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