Voodoo Agent Series - Until You Meet a Lead, They Are Not Your Client

There has never been an easier time to communicate with leads. In luxury real estate I used to work thru people’s lawyers and business managers and assistants. Today people deal with me directly for the most part no matter how pricey the homes are. There is also multiple ways to connect with person via phone, text, e-mail and social channels.

It can be very satisfying to reach out to buyer and seller leads by firing off a bunch of e-mails and texts and see if you catch any lead at the right time ready to look, list or transact, however most of the times you are just being too lazy or fearful to pick up the phone.

I use all forms of communication and communicate how my clients want to, but initially and on occasion you need to talk on the phone and meet them in person or they are not your client and they can easily forget about you.

When the so called experts say that millennials text and don’t want to talk on the phone it does not apply to initiating a relationship. You can maintain a relationship with text and e-mail but you are not going to forge a relationship that way.

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Gary Gold is a marquee name in luxury real estate and his sale of The Playboy Mansion sets a record as the first residence to sell over $100,000,000 in Los Angeles. Gary is also one of its most successful trend setting agents. He’s an internationally recognized expert known for his creative use of technology, marketing and publicity to sell some of the finest homes in the world. Gary is further distinguished by the rare ability to secure high net worth, qualified buyers from digital marketing. This success, year after year, continues to produce a steady stream of buyers from not only the Los Angeles area, but throughout North and South America, Europe, and Asia.

Gary Gold began his career in real estate over 25 years ago and has been a top producer with Hilton & Hyland since its inception. Hilton & Hyland is Beverly Hills preeminent luxury real estate firm, with over $2.7 billion in annual sales.

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