Have you ever stopped and asked yourself, "If I were one of my clients and I received and email from me, would I open that email?" Is the information you send worthy of opening?
As an agent it is important to think about how you can make your online marketing efforts stand out. It's fair to assume that your contacts will get bored of your emails if all you do is promote a listing or service. There has to be another component to your email campaign that will make the receiver want to open it and engage in your content.
One way you could add value to your email marketing would be to choose a theme for your campaigns and stick with it every time you send an email. For example, each month you could send articles about trendy décor ideas. You don't have to write the articles however, you should write original text in the email and link the article to that text.
By sticking to a theme that provides value to your contacts, they will begin to look forward to your emails thus - keeping you top of mind. In addition to the above, here are 20 things you can theme your emails as:
- List local events
- Offer a discount to your favorite vendors (if they approve)
- New technology products, specifically ones for a home
- First time home buyer information
- Home remolding projects
- Gardening tips
- Local sport team's schedules
- Home décor and interior design ideas
- Pet's up for adoption
- Highlight local businesses
- Food and drink recipes
- History about monumental buildings, hotels, properties, ect. within your city/community
- Inexpensive home updates
- Highlight local charities
- Recipes for home remedies
- Organizational tips
- DIY's projects for all areas of the home
- Energy saving tips
- List local activities happening that month
- Community garage sales, estate sales
